I met a woman this evening at the 1 Million Cups anniversary event who is starting a new business. She commented that she “hates social media.” I would certainly prefer to spend my time teaching craft classes and creating clothing and jewelry instead of sitting at my computer.
However, I have been learning that strategic use of social media outlets is crucial for small businesses. Facebook, Instagram, email, blogging, etc. are useful marketing resources for people who have little money, but who are willing to invest time in marketing their products or ideas. Putting up a website and/or opening an online store to sell your products or services is useless if no one knows you are there.
In some ways, Google has simplified the process for making a business searchable online. A business can increase its visibility by posting worthwhile content on a consistent basis. I am building an email list so that I can send updates on my craft classes and upcycling projects. Taking photos and posting them online does not come naturally to me, but I have recently started posting photos to my Facebook page and on Pinterest.
One thing I do enjoy is sharing things I learn. Although I do shop at craft stores, I also find tools and crafting materials in unusual places. For example, I bought silicone trivets to make designs on fabric for the upcycled clothing I create. I also discovered that sponging paint on an old-fashioned potato masher and pressing it onto fabric produces a cool design.
Keeping a notebook handy can be helpful in generating ideas for postings. Sometimes I just draw a picture of something so that I can refer to it later. This posting was inspired by a conversation. Who knows where your next idea will come from?