Why Social Media for Business?

Ideas on what to post for small business marketing

Social Media

I met a woman this evening at the 1 Million Cups anniversary event who is starting a new business.  She commented that she “hates social media.”  I would certainly prefer to spend my time teaching craft classes and creating clothing and jewelry instead of sitting at my computer.

However, I have been learning that strategic use of social media outlets is crucial for small businesses.  Facebook, Instagram, email, blogging, etc. are useful marketing resources for people who have little money, but who are willing to invest time in marketing their products or ideas.  Putting up a website and/or opening an online store to sell your products or services is useless if no one knows you are there.

In some ways, Google has simplified the process for making a business searchable online.  A business can increase its visibility by posting worthwhile content on a consistent basis.  I am building an email list so that I can send updates on my craft classes and upcycling projects.   Taking photos and posting them online does not come naturally to me, but I have recently started posting photos to my Facebook page and on Pinterest.

One thing I do enjoy is sharing things I learn.  Although I do shop at craft stores, I also find tools and crafting materials in unusual places.  For example, I bought silicone trivets to make designs on fabric for the upcycled clothing I create.  I also discovered that sponging paint on an old-fashioned potato masher and pressing it onto fabric produces a cool design.

Keeping a notebook handy can be helpful in generating ideas for postings.  Sometimes I just draw a picture of something so that I can refer to it later.  This posting was inspired by a conversation.  Who knows where your next idea will come from?

Tips On Teaching Craft Classes

Teaching crafting classes is also an opportunity to meet new people and share my knowledge and creativity.

Pansy Hair Comb copy

Sometimes a person needs more than a single source of income.  Finding a way to generate multiple sources of income is often worth the effort required.  I make one-of-a-kind clothing and accessories, so once I sell an item, I have to make something new.

By teaching crafting classes, I can generate income on a more continuous basis.  Teaching crafting classes is also an opportunity to meet new people and share my knowledge and creativity.  There are a many factors involved in deciding on the fee for a craft class.  Supplies are only a small part of the expense involved in preparing for a class.  A lot of advance preparation is required for a class to be successful.

10 Things to Do to Prepare for a Craft Class

  1. Locate classroom space
  2. Determine fee payable for classroom space
  3. Calculate cost of supplies provided to students
  4. Establish rate for your teaching services
  5. Research local and online supply sources
  6. Create materials to publicize class
  7. Promote class on social media (Facebook, Pinterest, etc.)
  8. Make samples of project
  9. Compose and print instructions for class handouts
  10. Organize supplies and create kits for students

The most difficult item to quantify is the time involved in learning a new technique.  This time and effort is valuable.  The next class on my schedule is Basic Victorian Ribbonwork.  I can make a folded ribbon rose in a few minutes, but that was not the case when I first tried it.  I bought numerous books, spent many hours practicing, and bought yards of ribbon.

I learned many of the techniques I teach from “The Artful Ribbon” by Candace Kling.

The Artful Ribbon
The Artful Ribbon

“The Secrets of Fashioning Ribbon Flowers” by Helen Gibb was also helpful.  Although I use the traditional methods I learned to fashion roses, lilies, tulips, and other flowers, I have developed my unique style.

In summary, teaching classes allows me to share something I love, while encouraging students to try traditional techniques that are new to them.

Where Did I Put That…?!

Shelves

Ever started a new sewing, painting, or other craft project and couldn’t find all the materials, even though you know you have them?  I am sure I am not the first person with this issue.  Most of my materials are in labeled containers, but I have so many that I can’t remember the location for each one.  This photo shows only a portion of one of my many shelving units.

I decided to fix my problem by making a list with each container along with a diagram of its location.  Then, I lost the list!  Determined to go forward, I started another list and even rearranged some of my fabric.  I try not to have too many “miscellaneous” containers, because it is too easy to throw stuff in them “for now” then waste time looking for it later.

Being able to start and finish something right when I get the inspiration is so much more satisfying than having to stop in the middle to look for that little piece I am missing.